Client: Scania
Agency: McCorkell
Creative Lead/Strategist: Geraldine Oh
Art Partner: Chris Beadle
Designers: Tendai Utete, Jack Tan
Video Animator: Jaden Eades
“Geared for Good” is a CSR campaign, positioning Scania as more than a transport company–spotlighting its Critical Applications through emotive stories of wildlife conservation, disaster response and community support across 9 APAC and Oceania markets.
The campaign drove 230,719 organic impressions, 211,150 organic reach and 3,593 organic clicks across various social media channels.