Search For Change

Google: Search For Change

Client: Google

Agency: Superson

Agency Partner: Antti Toivonen

Creative Lead/Writer: Geraldine Oh

Creatives: Ken Priyahitha + Nhung Dao

Production Houses: BaliProd + YAM

Search For Change

As women strive to conform to society's unfair expectations placed on them, their search history is often a reflection of their worries and insecurities. And that was the insight that led us to create this social campaign for Google S.E.A., in celebration of International Women’s Day this year.

The intention was to show how these inspiring women in Indonesia and Vietnam have challenged those expectations, searched for change, and found their own paths.

#SearchForChange took many shapes and forms in uniting women across Indonesia and Vietnam. Our series of videos, bolstered by a social activation garnered more than 130M views on TikTok and Instagram since it launched on 8 March, 2023.