Google: Search For Change
Client: Google
Agency: Superson
Agency Partner: Antti Toivonen
Creative Lead/Writer: Geraldine Oh
Creatives: Ken Priyahitha + Nhung Dao
Production Houses: BaliProd + YAM

Search For Change
As women strive to conform to society's unfair expectations placed on them, their search history is often a reflection of their worries and insecurities. And that was the insight that led us to create this social campaign for Google S.E.A., in celebration of International Women’s Day this year.
The intention was to show how these inspiring women in Indonesia and Vietnam have challenged those expectations, searched for change, and found their own paths.



#SearchForChange took many shapes and forms in uniting women across Indonesia and Vietnam. Our series of videos, bolstered by a social activation garnered more than 130M views on TikTok and Instagram since it launched on 8 March, 2023.